As temperatures drop and winter takes hold, consumers' habits shift, presenting a unique opportunity for brands to elevate their video marketing strategies. Winter isn’t just about cozy vibes and holiday cheer—it’s about creating content that resonates with your audience during this season of reflection and renewal.

As we move into the final quarter of 2024, the demand for video content shows no signs of slowing down.

In 2024, video marketing remains one of the most powerful tools businesses can use to engage audiences, build trust, and drive conversions.

Video is an effective way to reach new potential customers. A business video gives viewers an opportunity to learn about your company, product, or service conveniently from the comfort of the their computer or device.

The Video Stewards produce many different types of video projects within a given year. In 2021 so far, we’ve worked with a handful of Fortune 500 companies, some of the best medical practices in the Carolinas, national best-selling book authors, the auto-sports industry, and some of the best local small businesses around.

Let’s face it. There’s a lot to juggle today in terms of running and maintaining a successful business. From mining data and analysis, maintaining customer service issues, and staying ahead of the competition. Throw in employee training, new product launches, and evaluating your marketing efforts, and things can really become defeating if not hitting on all cylinders. Especially, if failing to at least show some decent ROI.

Looking to produce a trade show video in Charlotte, North Carolina or beyond? Tired of dull and boring trade show presentations where you seem to only get an occasional opportunity to hand out your business card and maybe even unleash, well, at least 2 lines of your sales pitch before they walk away politely? There is a popular remedy to better the odds at making potential customer sticks around and hear what your business has to offer.

When it comes to producing great corporate videos, your marketing department may not have much experience producing outstanding videos. Most internal marketing staff can be guilty of wanting to play the safe card. Of course, safe is supposedly the easier, well… safer route. This thought process often derives from being afraid to step outside the box in order to market the business or just lacking the experience and confidence to do so.

Think about it. In cinema…music, visuals, and story, can make us laugh, cry, excite us, inspire us and energize a number of human emotions within us. Those same emotional results can be delivered when a customer watches a business video that utilizes the same 3 ingredients…music, visuals, and story, in order to sell and promote business services of any kind.

Not long ago, our video production company in Charlotte, North Carolina was commissioned to produce a series of machine demonstration videos for a company located in Coventry, England in the West Midlands of the United Kingdom.