video marketing is clearly now a requirement to remain competitive in today’s business world.

A popular video style that puts the focus on your business is often referred to as a “Company Spotlight” or “Company Overview” video. (We prefer to call it a business documentary or brand story.) This type of video primarily tells the story of what ultimately drives your business—your mission, team, and the satisfied customers who support it.

A company spotlight video is an effective way to differentiate yourself from the competition. It provides an excellent opportunity to showcase your company’s commitment to excellence in your industry.

Rather than viewing it as a long, drawn-out "corporate video," think of it as a visual tool that delivers essential information in an engaging manner. A well-crafted video can evoke the right amount of emotion and detail, drawing prospects closer to believing in what you do through genuine storytelling.

Focusing on your company’s mission builds a solid foundation of trust and encourages viewers to emotionally connect with the decision to do business with you.

This approach effectively reveals your commitment to the customer and offers a clear perspective on who you are and what you do.