Degree

Degree Adrenaline Series teamed up with Target to create some in-store and social media video marketing content starring, Dale Earnhardt Jr and Juan Pablo Montoya.

Degree wanted to clearly reveal that when under pressure, their deodorant products always do their job and work as hard as those using them. There was no better way to showcase this than to allow 2 of NASCAR’s top drivers a chance to take a stab at “Drifting” at the Charlotte Motor Speedway.

Fast, high-impact video editing, visuals, and storytelling showing the drivers taking on the unique road course were used to draw viewers into the piece. All while subtly marketing the efficiency of Degree’s line up of products sold at Target stores.

Our post-production efforts on this piece were part of the reason this video received a Silver Telly Award.